Dr. Catrina Pullum is the Owner of PullCorp Media & Business Consulting Group.
Your Title/Business Name:
PullCorp Media & Business Consulting Group
Describe what your hometown was like. Where were you born and raised?
I was born in New Orleans and raised in Southern Louisiana. Our first memories of our childhood are often innocent – playing hopscotch with neighborhood kids, making mud pies, or even having tea parties with our friends. We don’t really think about our future or the legacy that we will leave for our children. But there is one little girl, who made her childhood dreams come true! Her life wasn’t easy, she had some trials and she had to break a few chains throughout her life, and that’s why I am affectionately called “The Chain Breaker”. I am an extraordinary woman leading a life of purpose.
Where do you currently reside?
I am a bicoastal resident.
What is your zodiac sign?
What is your favorite cereal?
Raisin Bran Crunch
How did you get started on this road of business?What began it all, and what did the path look like along the way?
Some are born to business, some learn the business, and some have business thrust upon them. PullCorp Media formed because of all three of these. Both founders are born leaders. They have both studied business, management, and leadership formally and currently in corporate America. PullCorp Media and Business Consulting Group is a boutique PR, Media, and Business Consulting Firm. Our elite clientele are individuals in the entertainment industry, small business, nonprofit, and corporations.
PullCorp formed because an independent music artist saw the way we handled business and asked us to manage their career. We provide services that to our clientele that extend their reach in their industry with branding, networking and extending their customer base and following to create a presence nationally and in other countries.
Give us some business advice or one success tip in your field.
Be in Position.
Keep your vision in sight.
Embrace your expertise and Soar!
What has been the hardest part of being a business owner?
One of our biggest adversaries has been restructuring the company due to my health challenges. I went from leading the company to advising. Self-care is a powerful choice to engage in the activities that are required to gain or maintain the best level of health. As an Executive in the height of my career, I have had to learn the importance of self-care the tough way. I had to learn to delegate, which was hard for me to do.
During this transition, we assessed the company from staff to clients. We changed our target audience from startups who would need a lot of attention to focus on more established clients who need direction and that push to reach their next level. This way allows us to still provide the high level of service we want for our clients to expect, but maximize the return on the investment of our time.
What’s in store for you this year?
This year we are focus on expanding our partnerships.
Finish this sentence. If I knew back then what I know now” I would ______
get through some of the bad moments quicker, learn the lesson faster, and apply the lessons sooner in my life.
What is one thing that you are proud of, in relation to your business or personally?
The way we have been able to give back to community organizations and the impact that it has had on a number of lives.
What are some things you do to ensure work/life balance?
Set clear boundaries and work days, as well as days off. Set office hours and times to work, but have some flexibility there, so if I have a family function in the afternoon/evening, I can work after the family has gone to bed to catch up.